User

“The first thing that I thought about when looking at this logo was of the arcs being metaphors for the life-long learner, where if you start at the center, each one of these concentric arcs is a stage in life, a point in life when students reenter into the educational system, retrain, learn more and continue to advance their life. This means, to me, that we have to be thinking about how our campuses serve people at different stages of their lives, that we have to be thinking about how our campuses will serve different generations of learners/users for years to come.”

“First, I thought that this logo can be interpreted as engaging lots of users, users at all levels. Then I began thinking of ‘Orbiting the Giant Hairball,’ [Gordon McKenzie, Creative Director—Hallmark Cards: ‘In order to be creative and able to innovate within a large institution, you have to find your orbit outside the gravitational pull of the ‘hairball.’  So the challenge is not to be pulled into the institutional inertia but also to not be shooting out into deep space.’”

“When I see this, I think how hard it is to get outliers and misfits (all change agents) and build a community that has a common purpose, with the floating arc at the edge of the logo is someone who has a good picture of the whole—of the broader community. The person at the edge keeps the community away from the gravitational pull of the normative.”

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Process

“It calls to mind a research strategy in which we are continually looping and learning and reflecting on what we are doing and we measure what happens and we engage students and we get feedback and we learn from our experiences and become risk-takers because we learn that the experiments themselves are not life-threatening. We learn that they are actually kind of fund and they are not supposed to work all the time and—sometimes it just falls flat. This graphic is the notion of continuous improvement, cycles of inquiry.  I see this as a metaphor for a pathway of planning that we typically think is linear. It is not. There are various on- and off-ramps and curves and one need to just keep moving and paying attention to what is happening along the way.”

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Future

“This logo looks to me like how innovation happens. It looks messy, but it is just a process of branching out, of starting in one place, and maybe if it is not too far to your next point, you might be at a new space and maybe you have to step back a little and move in another direction. But ultimately you change the center of the mass of the whole system and are in a new place in the future. This process is big and it is daunting. But in reality it is really just a good practice of testing things and trying them out. Over time, you change direction, change the center of the mass and begin branching out over and over again—and you are in a new future and then you start over.

We like to think of our ideas and processes as neatly and orderly fitting together and it does not. This graphic can be about all the goals of the future of the space and how we have to start connecting our goals and see how they connect, inter-relate, we begin to see what our priorities are. What I am looking at is in between the spaces—about the in-between spaces where things where things are going to happen in the future.”

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